Free live masterclass · Create Your Own Lane
DON’T START WITH A BUSINESS IDEA. START WITH A PROBLEM WORTH SOLVING.
A practical live masterclass for nurses and nurse practitioners who want to identify a real healthcare problem, shape a service around it, and understand who would pay for that service.
Larry Wilkes, MSN, PMHNP-BC, FNP-C
Practicing family and psychiatric mental health nurse practitioner who builds and operates healthcare businesses, including clinical practices and a billing/credentialing company.
The three-step framework
Spot the gap
Find an access, workflow, clinical, or business problem that patients, families, facilities, or practices already feel.
Match your expertise
Line the problem up against your license, clinical experience, setting, and realistic weekly capacity.
Build the service and revenue model
Define the service, name the buyer, and map the payment path before you invest time or money in building it.
What you’ll leave with
- A repeatable way to identify healthcare problems worth solving
- A method for matching a real need to your license and experience
- Language for describing your service to the person who would pay for it
- An understanding of the common payment paths NPs work with
- A clear view of what has to be true before you build anything
- One practical next step you can test instead of a twelve-month plan
This is professional education. It does not promise income, reimbursement, or business results.
Who this is for
- RNs and NP students exploring a future practice
- Practicing NPs who want their own lane rather than another job
- Clinicians with an idea that has not turned into a service yet
- NPs weighing house calls, psychiatric care, telehealth, or facility-based work
How the live class works
- Taught live online by Larry Wilkes through Zoom or Google Meet.
- 90 minutes of teaching plus live Q&A. No account or software to install.
- Your class link and the problem-to-service worksheet are sent to the email you register with.
Register free
Takes under a minute. Saturday, September 19, 2026, 11:00 AM – 12:30 PM Central Time.